MOTOROLA RAZR —
MAKE IT ICONIC

Hello Moto!

For the Razr 2026 Global Launch, Motorola wanted to do more than launch new devices. The ambition was to make Razr feel like a statement of design, identity, and self-expression, not another spec story. We built the campaign around that idea, creating a global system that could carry the same point of view across film, social, photography, CG, retail, and the device itself.

Then came the small matter of making all of it. Five capture units running simultaneously. Three weeks of production. 12TB of footage. 18,000+ stills. Hundreds of final assets across four devices in eleven colors, including Motorola’s first Fold.