Circle — Money Built Different

Circle is a global fintech company focused on building a new internet financial system that enables seamless global money movement through digital currencies like USDC. In summer of 2025 they went public, and we were tasked with creating a campaign to coincide with the IPO day (and eventual $45B valuation) at the New York Stock Exchange.

We developed a new brand look and feel, a series of bespoke illustrations and animations, OOH and digital takeovers, and experiential stunts across New York City.

Press

Financial Times| Circle Internet Shares Soar 168% on NYSE Debut

A transparent financial system

Part tribute, part challenge to the financial status quo. Just steps away from the original, we constructed a transparent charging bull and placed it front and center of the NYSE. Media and tourists loved the photo opp, and the NYSE even requested it become a permanent installation inside the historic building.

Wait for cabs. Not your money.

It wouldn’t be a city takeover without some cab toppers. But instead of just putting our ads on the toppers and calling it a day, we had some fun with customizing the entire cab itself. We traveled back to the 70s (when our current financial system was invented) and decked out classic Dodges and Crown Vics with custom old school graphics and had them hit the streets in style.

NYC OOH takeover

From Times Square to JFK, we blanketed the city in hundreds of digital billboards. Each billboard featured a looping animation inspired by the benefits of Circle, from sending money across the world in an instant to building a stable trading portfolio.